"In partnering with Lionsgate, we'll build a community of Hunger Games fans, teaming up to face unique challenges together as they run through the Districts of Panem."" "With its epic story of struggling for survival, The Hunger Games franchise lets us recreate the competitive world of Panem in a social mobile game," said Manish Agarwal, CEO of Reliance Games. The game will employ both competitive and social elements, allowing players to challenge fellow Hunger Games fans to see who can bring glory to their District, achieve the greatest distance, and attain the highest score. Reliance Games and Lionsgate have brought the next chapter in The Hunger Games saga to mobile devices (Android and iOS)īased on the film The Hunger Games: Catching Fire, which opened in theatres worldwide on November 22, 2013, The Hunger Games: Catching Fire - Panem Run mobile game puts the movie's action in the palms of players' hands. (2021), "The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling". Should Lionsgate launch a brand storytelling campaign to appeal to fans? Lionsgate's comparatively small marketing team gathered to brainstorm about how to execute such a campaign and position the film for another big success. While Lionsgate was aware that traditional marketing would need to be blended with a digital campaign to bring in moviegoers, it also needed to strike a careful balance between the two and choose the appropriate platforms to tell a cohesive story. Brand storytelling seeks to make a connection with the audience by giving them an emotional experience that resonates with them. In an era marked by the rising popularity of digital and social media, Lionsgate knew that attracting fans to a sequel meant pushing the boundaries of traditional marketing tactics.ĭigital brand storytelling is about using digital media in a holistic way to tell a brand story and build excitement for an audience. Fan expectations had grown after the success of the first film, and Lionsgate faced the challenge of keeping moviegoers interested and engaged in another Hunger Games movie. After the successful release of the first Hunger Games film in 2012, the film's distributor, Lionsgate, was preparing to release the next movie in the series, Hunger Games: Catching Fire.
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